初級者も上級者も、きっと良い情報がみつかる記事、Power User's Guide to Google Analytics Hacks, Tips and Tricks。
簡単な使い方からコーディングまで、多様な情報が詰め込まれています。
各エキスパートがグーグル・アナリティクスを多様な方面から攻めているので、この記事で興味をもったエキスパートをフォローする良いきっかけにもなるでしょう。
NTT Resonant and Loops Communications, have conducted a market research on Corporations' Usage of Twitter.
Out of 315 effective study participant votes, more than 60% of them said they started using Twitter in 2010.
33.3% of the corporate users actively comment on consumers' tweets about their products, thus monitoring feedback of the customers and actively communicating with customers.
65.5% of the study participants answered that the access numbers to their official blogs increased since they started using Twitter. 47.6% of them said that new customers increased after they started using Twitter.
But, more than 40% of them answered that it is difficult to measure the effect of Twitter usage.
More than 90% of the study participants answered that their company is either keeping or increasing the Staff number & budget for their Twitter accounts.
When asked, which Social Media they are planning on utilizing actively, 74.6% of them said Twitter, followed by Blog at 59.7% and only 15.2% of them said Facebook.
It seems like Twitter is getting more popular in the Japanese corporate world. The current challeng is to set the right KPIs and guidelines for those who are new to the Twitter world.
Read a summary of the press release.
Q1 Which areas of the service are covered?
Search engine and PPC platform technologies for the following 4 areas: web, image, video, and mobile.
Q2 How will this partnership affect the competition between Yahoo! Japan and Google?
Google technology will be on the backend, so users will not notice the difference on the search results page.
(Please refer to the search results page images below. Note that only organic results (blue) and PPC ads (red) will be replaced by those using Google technology.)
Q3. How long is the contract for? Is it renewable?
The contract is for 2 years, renewable every 2 years thereafter based upon mutual consent. This applies to both search engine/PPC and data provision contracts.
Q4. What difference will it make when Yahoo! Japan provides content data to Google?
Google currently collects data only from crawlers. However, if Yahoo! Japan directly provides their data to Google, updated pages will be reflected in the search results more quickly, improving the freshness and increase the relevancy of the search results and enhancing the search experience for the user.
Q5. Will the agreement change Yahoo! Japan's relationship with Yahoo! Inc. (U.S.A.)?
This change is limited to the provision of search engine and PPC data. Yahoo! Inc. will remain Yahoo! Japan's strategic partner for search and other services. There will be no change in the capital structure or relationship.
Q6. Are there any implications for Yahoo's business in the future?
Not in the short-term. In the mid to long term, this is expected to Improve Yahoo! Japan's search and PPC services and maximize advertising revenue.
Q7. When will the transfer take place?
As soon as possible.
Q8. Once Yahoo! Inc. (U.S.A.) completes the switch for YST and YSM, will they discontinue support for Yahoo! Japan immediately?
No. The development and support for YST and YSM will be continued until Yahoo! Japan completes the transition of search engine and PPC platform to those of Google.
Q9. Will there be changes to the usability of the search services?
The current interface will be maintained, so there will be no changes to the usability for users.
Q10. Have you consulted with Japan Fair Trade Commission on this partnership?
Yes. We have confirmed with them that this partnership does not pose any legal issues.
Q11. How will this partnership effect the competition among search services in Japan?
Even when Yahoo! Japan and Google use the same technology to provide search results, Yahoo! Japan will be customize the technology to their services. Similarly, the user interface of Yahoo! Japan will remain unchanged. Therefore no changes in the competitive landscape are forseen, including the status of competition with Google (Japan).
Q12. Has Yahoo! Japan used other search engine technology before apart from that of Yahoo! Inc.?
Yes. From May 1998 to March 2001 the technology was provided by Goo, and between April 2001 and May 2004 it was provided by Google.
Q13. Yahoo! Japan currently provides Softbank Mobile (SBM) with their mobile search technology. Will this be affected?
No. Yahoo! Japan will continue to provide SBM with mobile search technology and the mobile ad platform.
Q14 Are there any financial implications?
There will be no major impact or changes to the profit structure.
Q15. Will there be any effect on ad sales?
During previous ad platform transitions the effect was small.
What does this refer to?
1. Yahoo! Japan will switch their search engine and PPC ad platform technologies from their own Yahoo Search Technology to that of Google.
2. Yahoo! Japan will begin to supply search content data (auction, shopping, chiebukuro (Yahoo! Answers) to Google's index on a daily basis.
What influence will Yahoo's decision have on the Japanese search market?
Google's technology will be serving over 96% of the search queries in Japan. The market is currently led by Yahoo! Japan with 58%, followed by Google Japan with 38%. Google will also become the top PPC ad serving technology provider.
When will it happen?
"The search engine technology switch is expected to take place by the end of this year 2010. It is expected to take longer for the PPC platform technology switch because of existing sales arrangements with ad agencies." (Masahiro Inoue, CEO, Yahoo! Japan. Translation.)
*Note: The official press release from Yahoo! Japan says the switch will take place "as soon as possible"
Why Google, not Microsoft(Bing/MSN)?
"Because many of the services that Microsoft claims to provide in Japanese are still in their development stage." (Inoue, Yahoo!Japan.Translation.)
2009年7月に、米Yahoo!がMicrosoftから検索エンジンと検索連動型広告の提供を受けることを決定したが、Yahoo! JapanはGoogleからの提供を受けることを決定した。
Yahoo! Japanは米グーグルの検索エンジンと検索連動型広告配信システムを採用し、オークションやショッピングなどのデータをグーグルに提供することになる。
システムの切り替え時期は未定。契約期間は2年間。継続の可能性もある。
今回、SEOスパムに厳しいグーグルの検索エンジンが採用されたことにより、日本の検索シェア58％のヤフージャパン、38％のグーグル、つまり約96％の検索結果にそれが反映されることになる。短期間で順位を上げるブラックハットのSEOが通用しなくなれば、日本のSEO業界にも新たな風が吹くのかもしれない。
Yahoo! Japanのプレスリリースはこちら。
検索エンジンマーケティングの情報サイト、Search Engine Watch（以降：SEW）が、インターネット アプリ会社、wibiya社のツールバーを採用しました。
検索エンジンマーケティング専用にカスタマイズされたSEWのツールバー、キーワード検索ができたり、他のSEWユーザーとのチャットが出来る機能があったりと、SEM業界のユーザーにとっては、とても興味深いもの。
そして、このツールバーは無料アプリなので、自社や個人のブログにも簡単にカスタマイズして取り入れる事ができるそうです。SEWでもユーザーのフィードバックを募っているようなので、まだ何とも言えませんが、ツイッターやFacebookに繋がるボタンもあり、SMOの役に立ちそうな感じですね。SEWの記事へのフィードバックも含め、これからの動きが気になります。
iMi Research Bank has conducted a survey on the usage of twitter in Japan. The survey was conducted on Japanese men & women from teenagers to seniors. 1200 people participated in the survey.
More than 90% of the people has heard of twitter. This might have something to do with a recently aired prime time TV drama series.
About 18.5% of the people has an Twitter account.
More than 70% of them started tweeting this year.
More than 60% of them rarely ever tweets.
Most users have less than 10 follows and followers.
More than 50% of the users tweets on PC only.
Most people follow their friends and/or celebrities. Some people meet on Twitter. It might be too early to determine how Twitter will grow in the Japanese culture.
If you are knowledgeable about the Japanese culture, you might have heard of 'internet cafe'. It is a coffee shop where you pay for a booth or a seat to go online. You can be anonymous and enjoy your time online with free drinks at most 'internet cafes'.
It will all change on July 1st, 2010 for 'internet cafe' users in Tokyo. There will be a mandatory ID check at all the 'internet cafes' in Tokyo.
A market research company, iShare inc. released a market research report about the awareness level/opinions about this law.
The study was conducted on Tokyo internet users, between twenties to forties.
From this study, only 17.5% of the users knew about the law, but about 64% of them supported it. The reason being that it "will make the cyberspace more safe" and "will help prevent crimes".
On the other hand, about 45% of them do not want to go through the time consuming ID check process.
Let us see if this law will affect the 'internet cafe' business and their clientele.
garbagenews.comに載っていた興味深い記事、世界のインターネット普及率は26.6％...世界地域別インターネットの普及率などをグラフ化してみる、から。
2009年末、世界のインターネット人口は18億人。そのうちの42.4％がアジア地域に在住。2000年の31.7％と比較すると、素晴らしい伸び率だと言える。
しかし、アジアのインターネット人口の約半数、3.84億人を占める中国は通信や回線の大幅な規制を行っている事から、インターネット人口として数えるべきかは、少々疑問なところでしょう。
興味深いグラフがいくつもあるこの記事、一見の価値ありです。
ちなみに、この記事の基になったデータはInternet World Statsで閲覧可能です。 このサイトによると、日本のインターネット人口は9,600万人だそう。
グーグル広告の新しい機能やツールなどを一纏めにしたGoogle Ad Innovations。
現時点では日本語のページは見当たりませんが、探してみたところ、日本でもすでに使用できるサービスもあるようです。（Ad Innovations内の全てのツールが日本でも使用できるようになるかは分かりません。）
ここでは、幾つか面白いツールをご紹介したいと思います。
Remarketing （リマーケティング）
Retargetingとも言われる手法で、この機能を使えば、過去に自社広告をクリックした事があるユーザーに、グーグルのコンテンツネットワーク上で広告を表示する事ができます。すでに興味を示したユーザーを優良潜在顧客とみなすということでしょうか？
Search Funnels (サーチ ファンネル)
コンバージョンに直接つながったクリックではなく、それ以前にクリックされたキーワードや行動などから、ユーザーの目標到達へのプロセスを最初から最後まで分析する事を可能にするツールです。これを使用することによって、情報収集のレベルから購買にいたるまでのプロセス全てをターゲットにして、キャンペーンを最適化することができるはずです。
Location Extensions with Multiple Addresses
複数の店舗を持つ広告主にお薦めのツールです。検索を行ったユーザーのロケーションを基に、一番近い店舗の広告とプラスマークを表示。ユーザーがプラスマークをクリックしたら、所在地がわかる地図を表示するというもの。
このツールは日本語のヘルプページが見当たらなかったので、まだ日本では使用できないのでしょうか？
他にも興味深いツールがビデオ付きで紹介されている Ad Innovations、一度覗いてみて損はないと思います。